The New York Giants have formed a powerful alliance with Investors Bank, one of the fastest growing banks in the region. Beginning with the 2018 season, Investors has become the Official Consumer and Business Bank of the New York Giants.
In announcing the agreement, Investors Bank Chairman and CEO Kevin Cummings said, “We are excited about the opportunity to partner with the legendary New York Football Giants. Our goal is to broaden our brand awareness while driving engagement with their loyal fans. Investors Bank and the Giants are deeply committed to the shared values of excellence in performance, building positive relationships and making significant, lasting differences in local communities.”
In discussing the alliance, New York Giants President and CEO John K. Mara said, “We appreciate Investors Bank’s history since both of our organizations were founded over 90 years ago – the Giants in 1925 and Investors Bank in 1926. Our organization embraces Investors’ corporate mission, represented by its ‘Four Cs’ – Commitment, Character, Cooperation and Community. We look forward to joining forces with Investors Bank to bring added value to their employees, clients and our neighbors they serve each day. The longer-term goal is to develop new promotional opportunities for each organization as the alliance gains momentum and creates new ways for us to better serve their clients and our fans.”
The multi-faceted alliance will reinforce the Investors Bank brand with the loyal New York Giants’ fan base. Extensive digital and video signage about Investors Bank will be on display throughout MetLife Stadium during each of the Giants home games, and advertising will appear on Giants’ broadcast and digital media. As the season progresses, tabling events are planned to promote Investors’ consumer and business products. Investors Bank will be developing a special affinity checking account, and the debit cards will carry the Giants’ logo.
Former New York Giants quarterback and current Investors Bank spokesperson Phil Simms said, “I have a deep-rooted relationship with each organization, and both management teams are talented, trustworthy and focused on delivering an exceptional experience to their clients and fans. We are seeing the start of what will surely be a long-lasting partnership that will exceed everyone’s expectations.”
Great Players from Past New York Giants’ Teams Visiting Investors’ Branches
Investors Bank is bringing the New York Giants experience to its branches in New Jersey and New York this fall. Fans can meet Giants legends, who are members of the Giants’ alumni team. While at the branch, customers and visitors can get autographs and photos with the Giant legends and have an opportunity to win Giants merchandise.
Source Communications is the advertising agency for Investors Bank. Source’s President Larry Rothstein and his team played a key role in forging the alliance between Investors and the New York Giants as well as developing the creative assets.