The New York Red Bulls announced today a partnership with Jersey City, NJ-based Provident Bank. As part of the agreement, Provident Bank will receive the designation of “Official Banking Partner of the New York Red Bulls.” In addition, Provident Bank will receive the naming rights to the 4th and 5th luxury suite levels of Red Bull Arena. The space will now be known as the “Provident Bank Suite Lounge.”
As a marketing partner, Provident Bank will also receive several marketing and promotional assets and access to VIP hospitality experiences. Provident will also participate in community development programs with the Red Bulls.
“Our partnership with the Red Bulls is a terrific opportunity to enhance our brand and elevate our name recognition in the market,” said Chris Martin, Chairman, President and CEO, Provident Bank. “The Red Bulls’ commitment to their fans and the advancement of the sport of soccer are consistent with our brand promise and core values,” concluded Martin.
Founded in 1839, Provident Bank has a history of commitment to its customers, communities, and employees. This long-standing commitment now includes the NY Red Bulls organization and its fans.
“Our organization is very proud to partner with a true Jersey institution,” said Marc de Grandpre, General Manager, New York Red Bulls. “Both the Red Bulls and Provident take pride in a mutual commitment to our community.”